Our financial services client is seeking a Product Marketing Specialist to join their team in a hybrid, contract-to-hire capacity. This role will be 40 hours a week for 6 months and will convert to a Full-Time placement at that time.
The team is in the office at their Fort Worth location Tuesday-Thursdays.
This role will bridge product and marketing, translating complex financial products into clear positioning, value propositions, target audiences, and go-to-market strategies. The ideal candidate has experience within banking, insurance, annuities, investments, or wealth management and understands how to connect financial products to client needs.
A strategic financial services marketer who understands both the product and the customer and can connect the two through effective positioning and marketing strategy.
Responsibilities
- Develop product positioning, value propositions, target audiences, and messaging.
- Partner with Product Directors and Marketing teams to support product launches and ongoing initiatives.
- Translate complex financial products into clear, advisor-friendly messaging and tools.
- Support development of fact sheets, presentations, comparison guides, talking points, and other enablement materials.
- Collaborate across Marketing, Sales, Training, Digital, Legal, Compliance, and other teams.
- Help identify gaps in existing product marketing materials and recommend priorities.
- Support multi-channel campaigns designed to drive product awareness, adoption, and engagement.
Qualifications
- 3-5+ years of relevant product marketing, financial services marketing, or product experience.
- Experience within banking, insurance/annuities, investments, or wealth management strongly preferred.
- Product launch and go-to-market experience.
- Strong ability to simplify complex products and identify the customer need or value behind them.
- Experience developing positioning, messaging, value propositions, or audience segmentation.
- Strong cross-functional communication and collaboration skills.
- Bachelor's degree in Marketing, Communications, Business, Finance, or related field preferred.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
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